From Data to Decisions: Storycraft for Strategic UX Research

From Data to Decisions: Storycraft for Strategic UX Research

From Data to Decisions: Storycraft for Strategic UX Research

Experienced UX researchers know that data alone doesn’t drive change; narrative does. In this workshop, we go beyond "Storytelling is important" and focus on the how. Turn messy qualitative and quantitative data into coherent, evidence-based narratives that influence product direction. You’ll practice synthesizing real data into personas, journeys, and prioritization frameworks, culminating in a high-impact research deck built to persuade decision-makers, not just inform them.

Experienced UX researchers know that data alone doesn’t drive change; narrative does. In this workshop, we go beyond "Storytelling is important" and focus on the how. Turn messy qualitative and quantitative data into coherent, evidence-based narratives that influence product direction. You’ll practice synthesizing real data into personas, journeys, and prioritization frameworks, culminating in a high-impact research deck built to persuade decision-makers, not just inform them.

Manila Leg

Workshop

October 18, 2025

2:30 PM

Life Academy International College

Manila Leg

Workshop

October 18, 2025

2:30 PM

Life Academy International College

Manila Leg

Workshop

October 18, 2025

2:30 PM

Life Academy International College

From Data to Decisions: Storycraft for Strategic UX Research

Experienced UX researchers know that data alone doesn’t drive change; narrative does. In this workshop, we go beyond "Storytelling is important" and focus on the how. Turn messy qualitative and quantitative data into coherent, evidence-based narratives that influence product direction. You’ll practice synthesizing real data into personas, journeys, and prioritization frameworks, culminating in a high-impact research deck built to persuade decision-makers, not just inform them.

Manila Leg

Workshop

October 18, 2025

2:30 PM

Life Academy International College

Meet the Speaker

Meet the Speaker

Meet the Speaker

Patrick Narvasa

UX Strategy Lead, Make Technology

Patrick Narvasa

Patrick Narvasa

UX Strategy Lead, Make Technology

UX Strategy Lead, Make Technology

UX Strategy Lead, Make Technology

Patrick is the UX Strategy Lead at Make Technology, where he blends research, design, and strategy to shape intuitive and impactful digital products. With a background spanning UX research, service design, and customer experience, he focuses on translating user behavior into design decisions that drive both business value and human connection

Patrick is the UX Strategy Lead at Make Technology, where he blends research, design, and strategy to shape intuitive and impactful digital products. With a background spanning UX research, service design, and customer experience, he focuses on translating user behavior into design decisions that drive both business value and human connection

Patrick is the UX Strategy Lead at Make Technology, where he blends research, design, and strategy to shape intuitive and impactful digital products. With a background spanning UX research, service design, and customer experience, he focuses on translating user behavior into design decisions that drive both business value and human connection

Grab your tickets today

Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!

Grab your tickets today

Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!

Grab your tickets today

Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!

Grab your tickets today

Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!