UX Research Methods: Choosing and Using the Right Tools

UX Research Methods: Choosing and Using the Right Tools

UX Research Methods: Choosing and Using the Right Tools

Understand the different types of UX research, explore the most common qualitative UX research methods, and get hands-on practice on crafting a research strategy. The workshop will also cover practical tips on estimating budgets, recruiting participants, and avoiding costly mistakes.

Understand the different types of UX research, explore the most common qualitative UX research methods, and get hands-on practice on crafting a research strategy. The workshop will also cover practical tips on estimating budgets, recruiting participants, and avoiding costly mistakes.

Davao Leg

Workshop

August 23, 2025

1:40 PM

Assumption College of Davao

Davao Leg

Workshop

August 23, 2025

1:40 PM

Assumption College of Davao

Davao Leg

Workshop

August 23, 2025

1:40 PM

Assumption College of Davao

UX Research Methods: Choosing and Using the Right Tools

Understand the different types of UX research, explore the most common qualitative UX research methods, and get hands-on practice on crafting a research strategy. The workshop will also cover practical tips on estimating budgets, recruiting participants, and avoiding costly mistakes.

Davao Leg

Workshop

August 23, 2025

1:40 PM

Assumption College of Davao

Meet the Speaker

Meet the Speaker

Meet the Speaker

Niaw de Leon

Principal Consultant

Niaw de Leon

Niaw de Leon

Principal Consultant

Principal Consultant

Principal Consultant

Niaw de Leon is Principal Consultant at Cognible and author of Microcopy. As co-founder of Cognible, she helps brands and products succeed through research-backed UX strategy and implementation. A multidisciplinary problem solver with over 20 years of experience, she has worked as a UX writer, interaction designer, product strategist, conversion optimization specialist, and marketing communications manager. Niaw has spoken at UXPH 2018 and UX+ 2020.

Niaw de Leon is Principal Consultant at Cognible and author of Microcopy. As co-founder of Cognible, she helps brands and products succeed through research-backed UX strategy and implementation. A multidisciplinary problem solver with over 20 years of experience, she has worked as a UX writer, interaction designer, product strategist, conversion optimization specialist, and marketing communications manager. Niaw has spoken at UXPH 2018 and UX+ 2020.

Niaw de Leon is Principal Consultant at Cognible and author of Microcopy. As co-founder of Cognible, she helps brands and products succeed through research-backed UX strategy and implementation. A multidisciplinary problem solver with over 20 years of experience, she has worked as a UX writer, interaction designer, product strategist, conversion optimization specialist, and marketing communications manager. Niaw has spoken at UXPH 2018 and UX+ 2020.