
Pixels at Work: Directing Art for Digital Products
A beautiful product is a functional product. In this 3-hour workshop, you'll understand the complete art direction process for digital products—from discovery to final production. Go behind the scenes of how visual assets are created at scale. Learn the critical difference between designing for discovery versus production, and walk through the journey from concept to final art. Get practical insights to create digital experiences that are as stunning as they are effective.

Cebu Leg
Workshop
September 27, 2025

1:00 PM
SAFAD Theater, University of San Carlos - Talamban Campus

Pixels at Work: Directing Art for Digital Products
A beautiful product is a functional product. In this 3-hour workshop, you'll understand the complete art direction process for digital products—from discovery to final production. Go behind the scenes of how visual assets are created at scale. Learn the critical difference between designing for discovery versus production, and walk through the journey from concept to final art. Get practical insights to create digital experiences that are as stunning as they are effective.

Cebu Leg
Workshop
September 27, 2025

1:00 PM
SAFAD Theater, University of San Carlos - Talamban Campus

Pixels at Work: Directing Art for Digital Products
A beautiful product is a functional product. In this 3-hour workshop, you'll understand the complete art direction process for digital products—from discovery to final production. Go behind the scenes of how visual assets are created at scale. Learn the critical difference between designing for discovery versus production, and walk through the journey from concept to final art. Get practical insights to create digital experiences that are as stunning as they are effective.

Cebu Leg
Workshop
September 27, 2025

1:00 PM
SAFAD Theater, University of San Carlos - Talamban Campus

Pixels at Work: Directing Art for Digital Products
A beautiful product is a functional product. In this 3-hour workshop, you'll understand the complete art direction process for digital products—from discovery to final production. Go behind the scenes of how visual assets are created at scale. Learn the critical difference between designing for discovery versus production, and walk through the journey from concept to final art. Get practical insights to create digital experiences that are as stunning as they are effective.

Cebu Leg
Workshop
September 27, 2025

1:00 PM
SAFAD Theater, University of San Carlos - Talamban Campus
Meet the Speaker
Meet the Speaker
Meet the Speaker


JP De Guzman
Chief Creative and Founder, Frost Design Group
JP De Guzman
JP De Guzman
Chief Creative and Founder, Frost Design Group
Chief Creative and Founder, Frost Design Group
Chief Creative and Founder, Frost Design Group
JP de Guzman is the Founder and Chief Creative of Frost Design & Consulting Group, a UI design agency based in the Philippines. With over 20 years of experience, he has led major digital transformations for brands like Globe and GCash. JP speaks internationally on design operations and leadership, most recently at the Design Ops Summit and Rosenfeld Media events. He’s also a proud father of six and a strong advocate for thoughtful, systems-driven design.
JP de Guzman is the Founder and Chief Creative of Frost Design & Consulting Group, a UI design agency based in the Philippines. With over 20 years of experience, he has led major digital transformations for brands like Globe and GCash. JP speaks internationally on design operations and leadership, most recently at the Design Ops Summit and Rosenfeld Media events. He’s also a proud father of six and a strong advocate for thoughtful, systems-driven design.
JP de Guzman is the Founder and Chief Creative of Frost Design & Consulting Group, a UI design agency based in the Philippines. With over 20 years of experience, he has led major digital transformations for brands like Globe and GCash. JP speaks internationally on design operations and leadership, most recently at the Design Ops Summit and Rosenfeld Media events. He’s also a proud father of six and a strong advocate for thoughtful, systems-driven design.


Grab your tickets today
Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!


Grab your tickets today
Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!


Grab your tickets today
Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!


Grab your tickets today
Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!