
Small Things Matter: Real Lessons from the Trenches of Growing a Design Team
How do you grow an effective design team without losing your soul in the process? This talk goes beyond textbook theories to share battle-tested lessons from navigating the messy reality of team building.

Cebu Leg
Keynote
September 27, 2025

11:00 AM
SAFAD Theater, University of San Carlos - Talamban Campus

Small Things Matter: Real Lessons from the Trenches of Growing a Design Team
How do you grow an effective design team without losing your soul in the process? This talk goes beyond textbook theories to share battle-tested lessons from navigating the messy reality of team building.

Cebu Leg
Keynote
September 27, 2025

11:00 AM
SAFAD Theater, University of San Carlos - Talamban Campus

Small Things Matter: Real Lessons from the Trenches of Growing a Design Team
How do you grow an effective design team without losing your soul in the process? This talk goes beyond textbook theories to share battle-tested lessons from navigating the messy reality of team building.

Cebu Leg
Keynote
September 27, 2025

11:00 AM
SAFAD Theater, University of San Carlos - Talamban Campus

Small Things Matter: Real Lessons from the Trenches of Growing a Design Team
How do you grow an effective design team without losing your soul in the process? This talk goes beyond textbook theories to share battle-tested lessons from navigating the messy reality of team building.

Cebu Leg
Keynote
September 27, 2025

11:00 AM
SAFAD Theater, University of San Carlos - Talamban Campus
Meet the Speaker
Meet the Speaker
Meet the Speaker


JP De Guzman
Chief Creative and Founder, Frost Design Group
JP De Guzman
JP De Guzman
Chief Creative and Founder, Frost Design Group
Chief Creative and Founder, Frost Design Group
Chief Creative and Founder, Frost Design Group
JP de Guzman is the Founder and Chief Creative of Frost Design & Consulting Group, a UI design agency based in the Philippines. With over 20 years of experience, he has led major digital transformations for brands like Globe and GCash. JP speaks internationally on design operations and leadership, most recently at the Design Ops Summit and Rosenfeld Media events. He’s also a proud father of six and a strong advocate for thoughtful, systems-driven design.
JP de Guzman is the Founder and Chief Creative of Frost Design & Consulting Group, a UI design agency based in the Philippines. With over 20 years of experience, he has led major digital transformations for brands like Globe and GCash. JP speaks internationally on design operations and leadership, most recently at the Design Ops Summit and Rosenfeld Media events. He’s also a proud father of six and a strong advocate for thoughtful, systems-driven design.
JP de Guzman is the Founder and Chief Creative of Frost Design & Consulting Group, a UI design agency based in the Philippines. With over 20 years of experience, he has led major digital transformations for brands like Globe and GCash. JP speaks internationally on design operations and leadership, most recently at the Design Ops Summit and Rosenfeld Media events. He’s also a proud father of six and a strong advocate for thoughtful, systems-driven design.


Grab your tickets today
Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!


Grab your tickets today
Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!


Grab your tickets today
Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!


Grab your tickets today
Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!