To p or not to p? What is the (research) question? Using stronger quantitative techniques in your UX research
UX Research especially user testing is relatively new and budding in the Philippines. However, recent work has only focused on mostly qualitative techniques and descriptive statistics where it is hard to draw conclusions and generalizations that most stakeholders need to confidently describe their product and features. This workshop will help early career researchers become more confident in using quantitative techniques in statistical inference. Simply, if you want to confidently say "feature A is better than feature B" to your PM, then this workshop is for you. We will show you quick tools on how to do statistics without the fear of getting the calculations wrong, along with a quick flowchart to help you choose the right treatment for your testing.
Cebu Leg
Workshop
September 27, 2025
3:10 PM
SAFAD Theater, University of San Carlos - Talamban Campus
To p or not to p? What is the (research) question? Using stronger quantitative techniques in your UX research
UX Research especially user testing is relatively new and budding in the Philippines. However, recent work has only focused on mostly qualitative techniques and descriptive statistics where it is hard to draw conclusions and generalizations that most stakeholders need to confidently describe their product and features. This workshop will help early career researchers become more confident in using quantitative techniques in statistical inference. Simply, if you want to confidently say "feature A is better than feature B" to your PM, then this workshop is for you. We will show you quick tools on how to do statistics without the fear of getting the calculations wrong, along with a quick flowchart to help you choose the right treatment for your testing.
Cebu Leg
Workshop
September 27, 2025
3:10 PM
SAFAD Theater, University of San Carlos - Talamban Campus
To p or not to p? What is the (research) question? Using stronger quantitative techniques in your UX research
UX Research especially user testing is relatively new and budding in the Philippines. However, recent work has only focused on mostly qualitative techniques and descriptive statistics where it is hard to draw conclusions and generalizations that most stakeholders need to confidently describe their product and features. This workshop will help early career researchers become more confident in using quantitative techniques in statistical inference. Simply, if you want to confidently say "feature A is better than feature B" to your PM, then this workshop is for you. We will show you quick tools on how to do statistics without the fear of getting the calculations wrong, along with a quick flowchart to help you choose the right treatment for your testing.
Cebu Leg
Workshop
September 27, 2025
3:10 PM
SAFAD Theater, University of San Carlos - Talamban Campus
To p or not to p? What is the (research) question? Using stronger quantitative techniques in your UX research
UX Research especially user testing is relatively new and budding in the Philippines. However, recent work has only focused on mostly qualitative techniques and descriptive statistics where it is hard to draw conclusions and generalizations that most stakeholders need to confidently describe their product and features. This workshop will help early career researchers become more confident in using quantitative techniques in statistical inference. Simply, if you want to confidently say "feature A is better than feature B" to your PM, then this workshop is for you. We will show you quick tools on how to do statistics without the fear of getting the calculations wrong, along with a quick flowchart to help you choose the right treatment for your testing.
Cebu Leg
Workshop
September 27, 2025
3:10 PM
SAFAD Theater, University of San Carlos - Talamban Campus
Meet the Speaker
Meet the Speaker
Meet the Speaker
Jordan Aiko Deja
Research Fellow, DLSU Human-X Interactions Lab
Jordan Aiko Deja
Jordan Aiko Deja
Research Fellow, DLSU Human-X Interactions Lab
Research Fellow, DLSU Human-X Interactions Lab
Research Fellow, DLSU Human-X Interactions Lab
Jordan Aiko Deja is an HCI researcher working on augmented reality, visualization, robotics and learning. He is currently Assistant Professor of Computer Science from the Department of Software Technology, and a Senior Research Fellow at the Human-X Interactions Lab of College of Computer Studies, [De La Salle University](https://www.dlsu.edu.ph/), Manila, Philippines. He is a PhD candidate at the University of Primorska, Faculty of Mathematics, Natural Sciences and Information Technologies (UP FAMNIT), Koper, Slovenia. He is part of the [HICUP research group](https://hicup.famnit.upr.si/) which explores novel interaction concepts, advancing sensing methods and finding ways of improving personalised services using models and algorithms. He is one of the three leads of UX Philippines ([UXPH](https://www.uxph.org/)), the largest professional organization on user experience in the Philippines, where is currently the Research Director, Member of the Board of Directors and Community Manager. He is also one of the co-founders of the [Manila ACM SIGCHI Chapter](https://sigchimnl.org/) where he is currently Vice Chair of the Chapter. He is currently Director for Cybernetics at [Ixean Solutions](https://ixean.tech), a defense-tech startup based in the Philippines specializing in the development of cutting-edge artificial intelligence (AI) modeling and robotics. There, he leads the research and development of creative and effective AI and robotics solutions tailored to the unique challenges of the ASEAN region.
Jordan Aiko Deja is an HCI researcher working on augmented reality, visualization, robotics and learning. He is currently Assistant Professor of Computer Science from the Department of Software Technology, and a Senior Research Fellow at the Human-X Interactions Lab of College of Computer Studies, [De La Salle University](https://www.dlsu.edu.ph/), Manila, Philippines. He is a PhD candidate at the University of Primorska, Faculty of Mathematics, Natural Sciences and Information Technologies (UP FAMNIT), Koper, Slovenia. He is part of the [HICUP research group](https://hicup.famnit.upr.si/) which explores novel interaction concepts, advancing sensing methods and finding ways of improving personalised services using models and algorithms. He is one of the three leads of UX Philippines ([UXPH](https://www.uxph.org/)), the largest professional organization on user experience in the Philippines, where is currently the Research Director, Member of the Board of Directors and Community Manager. He is also one of the co-founders of the [Manila ACM SIGCHI Chapter](https://sigchimnl.org/) where he is currently Vice Chair of the Chapter. He is currently Director for Cybernetics at [Ixean Solutions](https://ixean.tech), a defense-tech startup based in the Philippines specializing in the development of cutting-edge artificial intelligence (AI) modeling and robotics. There, he leads the research and development of creative and effective AI and robotics solutions tailored to the unique challenges of the ASEAN region.
Jordan Aiko Deja is an HCI researcher working on augmented reality, visualization, robotics and learning. He is currently Assistant Professor of Computer Science from the Department of Software Technology, and a Senior Research Fellow at the Human-X Interactions Lab of College of Computer Studies, [De La Salle University](https://www.dlsu.edu.ph/), Manila, Philippines. He is a PhD candidate at the University of Primorska, Faculty of Mathematics, Natural Sciences and Information Technologies (UP FAMNIT), Koper, Slovenia. He is part of the [HICUP research group](https://hicup.famnit.upr.si/) which explores novel interaction concepts, advancing sensing methods and finding ways of improving personalised services using models and algorithms. He is one of the three leads of UX Philippines ([UXPH](https://www.uxph.org/)), the largest professional organization on user experience in the Philippines, where is currently the Research Director, Member of the Board of Directors and Community Manager. He is also one of the co-founders of the [Manila ACM SIGCHI Chapter](https://sigchimnl.org/) where he is currently Vice Chair of the Chapter. He is currently Director for Cybernetics at [Ixean Solutions](https://ixean.tech), a defense-tech startup based in the Philippines specializing in the development of cutting-edge artificial intelligence (AI) modeling and robotics. There, he leads the research and development of creative and effective AI and robotics solutions tailored to the unique challenges of the ASEAN region.
Grab your tickets today
Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!
Grab your tickets today
Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!
Grab your tickets today
Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!
Grab your tickets today
Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!
