Design That Moves the Needle: How Design Decisions Drive Business Outcomes

Most design conversations stop at aesthetics but the real power of design is its ability to move business metrics. The workshop aims to show how to connect design choices directly to growth, trust, and retention. Through case studies, group exercises, and a hands-on canvas, participants will learn a repeatable framework for mapping Design → Behavior → Outcome. You won’t just walk away with theory—you’ll leave with an actionable system for tying design to measurable business results. Key takeaways: • Learn how leading startups use design as an engine for growth. • Apply a simple framework that links design to KPIs. • Collaboratively create a “Design-to-Business Outcomes Canvas” you can reuse in your own work. • Discover how to pitch design decisions in business terms leaders understand.