Beyond the Interface: Why Sociocultural Research Matters in User Experience
Beyond the Interface: Why Sociocultural Research Matters in User Experience
Beyond the Interface: Why Sociocultural Research Matters in User Experience
Designing user experiences is not just about aesthetics or functionality—it’s about understanding people. Too often, UX strategies rely on assumptions, surface-level preferences, or standardized benchmarks. Real breakthroughs emerge when design is informed by sociocultural research that uncovers users’ deeper motivations, behaviors, and lived realities. In this talk, the speaker discusses why grounding user experience in real behavioral data is essential. Through a case study, he illustrates how user choices—often unexpected or counterintuitive—are shaped not only by design features but also by cultural context, values, and the desire for seamlessness. The session challenges designers and researchers to look beyond the interface and consider how social and cultural dynamics shape user behavior.
Designing user experiences is not just about aesthetics or functionality—it’s about understanding people. Too often, UX strategies rely on assumptions, surface-level preferences, or standardized benchmarks. Real breakthroughs emerge when design is informed by sociocultural research that uncovers users’ deeper motivations, behaviors, and lived realities. In this talk, the speaker discusses why grounding user experience in real behavioral data is essential. Through a case study, he illustrates how user choices—often unexpected or counterintuitive—are shaped not only by design features but also by cultural context, values, and the desire for seamlessness. The session challenges designers and researchers to look beyond the interface and consider how social and cultural dynamics shape user behavior.
Manila Leg
Keynote
October 18, 2025
9:45 AM
Life Academy International College
Manila Leg
Keynote
October 18, 2025
9:45 AM
Life Academy International College
Manila Leg
Keynote
October 18, 2025
9:45 AM
Life Academy International College
Beyond the Interface: Why Sociocultural Research Matters in User Experience
Designing user experiences is not just about aesthetics or functionality—it’s about understanding people. Too often, UX strategies rely on assumptions, surface-level preferences, or standardized benchmarks. Real breakthroughs emerge when design is informed by sociocultural research that uncovers users’ deeper motivations, behaviors, and lived realities. In this talk, the speaker discusses why grounding user experience in real behavioral data is essential. Through a case study, he illustrates how user choices—often unexpected or counterintuitive—are shaped not only by design features but also by cultural context, values, and the desire for seamlessness. The session challenges designers and researchers to look beyond the interface and consider how social and cultural dynamics shape user behavior.
Manila Leg
Keynote
October 18, 2025
9:45 AM
Life Academy International College
Meet the Speaker
Meet the Speaker
Meet the Speaker
John Brylle Bae
Research Director, The Fourth Wall
John Brylle Bae
John Brylle Bae
Research Director, The Fourth Wall
Research Director, The Fourth Wall
Research Director, The Fourth Wall
John is a Research Director at The Fourth Wall, where he specializes in behavioral, macroeconomic, and market research that informs strategy and design. As a researcher and educator, he combines industry experience with academic rigor, having taught research methods to future data scientists at the University of Asia and the Pacific. He has led projects such as the Philippine Construction Industry Roadmap 2020–2030 and the ASEAN Skills Programme pilot study, and has spoken at the Philippine Society for Talent Development’s Research Conference and the LEGO® SERIOUS PLAY® Asia Community Meeting in Singapore.
John is a Research Director at The Fourth Wall, where he specializes in behavioral, macroeconomic, and market research that informs strategy and design. As a researcher and educator, he combines industry experience with academic rigor, having taught research methods to future data scientists at the University of Asia and the Pacific. He has led projects such as the Philippine Construction Industry Roadmap 2020–2030 and the ASEAN Skills Programme pilot study, and has spoken at the Philippine Society for Talent Development’s Research Conference and the LEGO® SERIOUS PLAY® Asia Community Meeting in Singapore.
John is a Research Director at The Fourth Wall, where he specializes in behavioral, macroeconomic, and market research that informs strategy and design. As a researcher and educator, he combines industry experience with academic rigor, having taught research methods to future data scientists at the University of Asia and the Pacific. He has led projects such as the Philippine Construction Industry Roadmap 2020–2030 and the ASEAN Skills Programme pilot study, and has spoken at the Philippine Society for Talent Development’s Research Conference and the LEGO® SERIOUS PLAY® Asia Community Meeting in Singapore.
Grab your tickets today
Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!
Grab your tickets today
Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!
Grab your tickets today
Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!
Grab your tickets today
Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!
