Storytelling in UX: Communicating Design Decisions with Confidence

As UX professionals, it’s not enough to design great solutions – we also need to communicate them clearly to the people who make decisions. Whether you're presenting to clients, developers, product managers, or even classmates, storytelling helps bridge the gap between your design intent and stakeholder understanding. Especially in multidisciplinary teams, good storytelling can mean the difference between a design that gets implemented well and one that’s misunderstood or ignored. Objective: To equip attendees with simple, practical storytelling frameworks they can use to present their design work more effectively—whether in meetings, portfolios, or pitches.

Davao Leg

Lightning Talk

August 23, 2025

10:25 AM

Assumption College of Davao

Storytelling in UX: Communicating Design Decisions with Confidence

As UX professionals, it’s not enough to design great solutions – we also need to communicate them clearly to the people who make decisions. Whether you're presenting to clients, developers, product managers, or even classmates, storytelling helps bridge the gap between your design intent and stakeholder understanding. Especially in multidisciplinary teams, good storytelling can mean the difference between a design that gets implemented well and one that’s misunderstood or ignored. Objective: To equip attendees with simple, practical storytelling frameworks they can use to present their design work more effectively—whether in meetings, portfolios, or pitches.

Davao Leg

Lightning Talk

August 23, 2025

10:25 AM

Assumption College of Davao

Storytelling in UX: Communicating Design Decisions with Confidence

As UX professionals, it’s not enough to design great solutions – we also need to communicate them clearly to the people who make decisions. Whether you're presenting to clients, developers, product managers, or even classmates, storytelling helps bridge the gap between your design intent and stakeholder understanding. Especially in multidisciplinary teams, good storytelling can mean the difference between a design that gets implemented well and one that’s misunderstood or ignored. Objective: To equip attendees with simple, practical storytelling frameworks they can use to present their design work more effectively—whether in meetings, portfolios, or pitches.

Davao Leg

Lightning Talk

August 23, 2025

10:25 AM

Assumption College of Davao

Storytelling in UX: Communicating Design Decisions with Confidence

As UX professionals, it’s not enough to design great solutions – we also need to communicate them clearly to the people who make decisions. Whether you're presenting to clients, developers, product managers, or even classmates, storytelling helps bridge the gap between your design intent and stakeholder understanding. Especially in multidisciplinary teams, good storytelling can mean the difference between a design that gets implemented well and one that’s misunderstood or ignored. Objective: To equip attendees with simple, practical storytelling frameworks they can use to present their design work more effectively—whether in meetings, portfolios, or pitches.

Davao Leg

Lightning Talk

August 23, 2025

10:25 AM

Assumption College of Davao

Meet the Speaker

Meet the Speaker

Meet the Speaker

CEB

DVO

Jess Nalangan Mapua

Senior UX Designer

Jess Nalangan Mapua

Jess Nalangan Mapua

Senior UX Designer

Senior UX Designer

Senior UX Designer

Jess is a Senior UX Designer at Superloop, an Australian internet provider, with over a decade of experience designing digital experiences for global and local companies. She has worked across fintech, health tech, SaaS, and telecom, specializing in end-to-end UX, from research and strategy to interface design and development handoff. Jess is passionate about using design to solve complex challenges, drive innovation, and create meaningful, user-centered experiences.

Jess is a Senior UX Designer at Superloop, an Australian internet provider, with over a decade of experience designing digital experiences for global and local companies. She has worked across fintech, health tech, SaaS, and telecom, specializing in end-to-end UX, from research and strategy to interface design and development handoff. Jess is passionate about using design to solve complex challenges, drive innovation, and create meaningful, user-centered experiences.

Jess is a Senior UX Designer at Superloop, an Australian internet provider, with over a decade of experience designing digital experiences for global and local companies. She has worked across fintech, health tech, SaaS, and telecom, specializing in end-to-end UX, from research and strategy to interface design and development handoff. Jess is passionate about using design to solve complex challenges, drive innovation, and create meaningful, user-centered experiences.

Grab your tickets today

Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!

Grab your tickets today

Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!

Grab your tickets today

Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!

Grab your tickets today

Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!