This hands-on workshop explores how design start-ups can create meaningful and innovative products by engaging with local cultures, traditional crafts, and the communities that sustain them. Participants will learn methods of co-design, cultural immersion, and collaborative prototyping, emphasizing how heritage practices can inspire contemporary solutions. By bridging traditional knowledge with design thinking, the workshop aims to cultivate products and services that are not only commercially viable but also socially rooted and culturally relevant. Objectives: 1. Introduce participants to co-design methods that foster collaboration with communities. 2. Explore how local crafts and cultural heritage can inform innovative design solutions. 3. Develop prototypes and concepts that balance tradition, innovation, and sustainability. 4. Equip emerging designers and entrepreneurs with strategies for building culturally grounded start-ups.