Thematic Threads: Knitting Qualitative Insights with Affinity Diagrams

Thematic Threads: Knitting Qualitative Insights with Affinity Diagrams

Thematic Threads: Knitting Qualitative Insights with Affinity Diagrams

This workshop aims to teach participants how to use Affinity Diagramming to conduct basic thematic analysis of qualitative data. Participants will crowdsource authentic survey responses from UXPH Mini Conf attendees and processing the data collaboratively through affinity mapping. The session will also cover practical tips on how participants can effectively present their findings to their audiences.

This workshop aims to teach participants how to use Affinity Diagramming to conduct basic thematic analysis of qualitative data. Participants will crowdsource authentic survey responses from UXPH Mini Conf attendees and processing the data collaboratively through affinity mapping. The session will also cover practical tips on how participants can effectively present their findings to their audiences.

Manila Leg

Workshop

October 18, 2025

1:00 PM

Life Academy International College

Manila Leg

Workshop

October 18, 2025

1:00 PM

Life Academy International College

Manila Leg

Workshop

October 18, 2025

1:00 PM

Life Academy International College

Thematic Threads: Knitting Qualitative Insights with Affinity Diagrams

This workshop aims to teach participants how to use Affinity Diagramming to conduct basic thematic analysis of qualitative data. Participants will crowdsource authentic survey responses from UXPH Mini Conf attendees and processing the data collaboratively through affinity mapping. The session will also cover practical tips on how participants can effectively present their findings to their audiences.

Manila Leg

Workshop

October 18, 2025

1:00 PM

Life Academy International College

Meet the Speaker

Meet the Speaker

Meet the Speaker

Giselle Nodalo

Design Researcher

Giselle Nodalo

Giselle Nodalo

Design Researcher

Design Researcher

Design Researcher

Giselle is a Design Researcher at Metrobank, where she leads studies that shape digital banking experiences and improve customer journeys across products and services. With a background in computer science and years of UX research experience in fintech, real estate, and HR tech, she has established research operations that scaled teams and accelerated product discovery. She has presented her work at CHIuXiD in Indonesia and World Information Architecture Day Manila, and is currently pursuing an MSc in Financial Technology at the Asian Institute of Management and Manchester Metropolitan University.

Giselle is a Design Researcher at Metrobank, where she leads studies that shape digital banking experiences and improve customer journeys across products and services. With a background in computer science and years of UX research experience in fintech, real estate, and HR tech, she has established research operations that scaled teams and accelerated product discovery. She has presented her work at CHIuXiD in Indonesia and World Information Architecture Day Manila, and is currently pursuing an MSc in Financial Technology at the Asian Institute of Management and Manchester Metropolitan University.

Giselle is a Design Researcher at Metrobank, where she leads studies that shape digital banking experiences and improve customer journeys across products and services. With a background in computer science and years of UX research experience in fintech, real estate, and HR tech, she has established research operations that scaled teams and accelerated product discovery. She has presented her work at CHIuXiD in Indonesia and World Information Architecture Day Manila, and is currently pursuing an MSc in Financial Technology at the Asian Institute of Management and Manchester Metropolitan University.

Grab your tickets today

Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!

Grab your tickets today

Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!

Grab your tickets today

Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!

Grab your tickets today

Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!