Beyond Pain Points: Identifying Customer Needs through the Jobs to Be Done Lens
Beyond Pain Points: Identifying Customer Needs through the Jobs to Be Done Lens
Beyond Pain Points: Identifying Customer Needs through the Jobs to Be Done Lens
We often focus on fixing problems or improving screens, but real insight comes from understanding what people are trying to get done. This workshop introduces the Jobs to Be Done lens to help participants uncover what customers truly need and not just what they say they want. We’ll start by clarifying what Customer Experience is, how it connects to UX, and why it matters. Then, through hands-on activities, participants will learn to identify different types of "jobs" and turn them into actionable design opportunities. Key takeaways: • Understand what Customer Experience really means and why it matters • Learn how to look beyond pain points to uncover real customer needs • Identify and apply real customer needs to design decisions
We often focus on fixing problems or improving screens, but real insight comes from understanding what people are trying to get done. This workshop introduces the Jobs to Be Done lens to help participants uncover what customers truly need and not just what they say they want. We’ll start by clarifying what Customer Experience is, how it connects to UX, and why it matters. Then, through hands-on activities, participants will learn to identify different types of "jobs" and turn them into actionable design opportunities. Key takeaways: • Understand what Customer Experience really means and why it matters • Learn how to look beyond pain points to uncover real customer needs • Identify and apply real customer needs to design decisions
Manila Leg
Workshop
October 18, 2025
2:30 PM
Life Academy International College
Manila Leg
Workshop
October 18, 2025
2:30 PM
Life Academy International College
Manila Leg
Workshop
October 18, 2025
2:30 PM
Life Academy International College
Beyond Pain Points: Identifying Customer Needs through the Jobs to Be Done Lens
We often focus on fixing problems or improving screens, but real insight comes from understanding what people are trying to get done. This workshop introduces the Jobs to Be Done lens to help participants uncover what customers truly need and not just what they say they want. We’ll start by clarifying what Customer Experience is, how it connects to UX, and why it matters. Then, through hands-on activities, participants will learn to identify different types of "jobs" and turn them into actionable design opportunities. Key takeaways: • Understand what Customer Experience really means and why it matters • Learn how to look beyond pain points to uncover real customer needs • Identify and apply real customer needs to design decisions
Manila Leg
Workshop
October 18, 2025
2:30 PM
Life Academy International College
Meet the Speaker
Meet the Speaker
Meet the Speaker
Gaille Syquia
Co-Founder and President, Customer Experience Society of the Philippines
Gaille Syquia
Gaille Syquia
Co-Founder and President, Customer Experience Society of the Philippines
Co-Founder and President, Customer Experience Society of the Philippines
Co-Founder and President, Customer Experience Society of the Philippines
Gabrielle (Gaille) Syquia is the founder of the Customer Experience Society of the Philippines (CXSP), an organization dedicated to advancing and elevating the practice of CX in the country with a vision to raise the standards and shape the future of CX in the Philippines, believing that the Filipino consumer deserves better. She is also the first Certified Customer Experience Professional (CCXP) in the country and serves on the Regional Leadership Council of the Customer Experience Professionals Association (CXPA) Asia and Manila Chapter President of XMGlobal Collaborative. In addition, Gaille leads Experience Management in the insurance industry and has been recognized as one of the 2025 Top 50 CX Leaders to follow globally by the CX Network.
Gabrielle (Gaille) Syquia is the founder of the Customer Experience Society of the Philippines (CXSP), an organization dedicated to advancing and elevating the practice of CX in the country with a vision to raise the standards and shape the future of CX in the Philippines, believing that the Filipino consumer deserves better. She is also the first Certified Customer Experience Professional (CCXP) in the country and serves on the Regional Leadership Council of the Customer Experience Professionals Association (CXPA) Asia and Manila Chapter President of XMGlobal Collaborative. In addition, Gaille leads Experience Management in the insurance industry and has been recognized as one of the 2025 Top 50 CX Leaders to follow globally by the CX Network.
Gabrielle (Gaille) Syquia is the founder of the Customer Experience Society of the Philippines (CXSP), an organization dedicated to advancing and elevating the practice of CX in the country with a vision to raise the standards and shape the future of CX in the Philippines, believing that the Filipino consumer deserves better. She is also the first Certified Customer Experience Professional (CCXP) in the country and serves on the Regional Leadership Council of the Customer Experience Professionals Association (CXPA) Asia and Manila Chapter President of XMGlobal Collaborative. In addition, Gaille leads Experience Management in the insurance industry and has been recognized as one of the 2025 Top 50 CX Leaders to follow globally by the CX Network.
Grab your tickets today
Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!
Grab your tickets today
Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!
Grab your tickets today
Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!
Grab your tickets today
Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!
