Leading With Play: Driving Creativity Through Collaboration
I will share design practices that have shaped my work as a creative director, product designer, and storyteller. The session will illustrate how play and prototyping are not just methods for generating ideas but tools for fostering creative cultures, inclusive collaboration, and resilient leadership. The objective is to show that when teams are encouraged to build to think, experiment fearlessly, and align their work with a clear sense of purpose, they unlock new levels of problem-solving and collaboration.
Cebu Leg
Workshop
September 27, 2025
3:10 PM
SAFAD Theater, University of San Carlos - Talamban Campus
Leading With Play: Driving Creativity Through Collaboration
I will share design practices that have shaped my work as a creative director, product designer, and storyteller. The session will illustrate how play and prototyping are not just methods for generating ideas but tools for fostering creative cultures, inclusive collaboration, and resilient leadership. The objective is to show that when teams are encouraged to build to think, experiment fearlessly, and align their work with a clear sense of purpose, they unlock new levels of problem-solving and collaboration.
Cebu Leg
Workshop
September 27, 2025
3:10 PM
SAFAD Theater, University of San Carlos - Talamban Campus
Leading With Play: Driving Creativity Through Collaboration
I will share design practices that have shaped my work as a creative director, product designer, and storyteller. The session will illustrate how play and prototyping are not just methods for generating ideas but tools for fostering creative cultures, inclusive collaboration, and resilient leadership. The objective is to show that when teams are encouraged to build to think, experiment fearlessly, and align their work with a clear sense of purpose, they unlock new levels of problem-solving and collaboration.
Cebu Leg
Workshop
September 27, 2025
3:10 PM
SAFAD Theater, University of San Carlos - Talamban Campus
Leading With Play: Driving Creativity Through Collaboration
I will share design practices that have shaped my work as a creative director, product designer, and storyteller. The session will illustrate how play and prototyping are not just methods for generating ideas but tools for fostering creative cultures, inclusive collaboration, and resilient leadership. The objective is to show that when teams are encouraged to build to think, experiment fearlessly, and align their work with a clear sense of purpose, they unlock new levels of problem-solving and collaboration.
Cebu Leg
Workshop
September 27, 2025
3:10 PM
SAFAD Theater, University of San Carlos - Talamban Campus
Meet the Speaker
Meet the Speaker
Meet the Speaker
Emem Seno
Creative Director, The Backbone
Emem Seno
Emem Seno
Creative Director, The Backbone
Creative Director, The Backbone
Creative Director, The Backbone
Emem Seno is a multidisciplinary designer with over a decade of experience in branding, product design, and interactive brand experiences. She began her career as a product designer for a Cebuano outdoor brand, honing her expertise in user-centered design and sustainability, and later explored film production design, where she crafted immersive storytelling environments. Today, as Creative Director of The Backbone, a branding and product design studio, Emem co-creates impactful brands by aligning vision with strategy—moving people, businesses, and culture forward.
Emem Seno is a multidisciplinary designer with over a decade of experience in branding, product design, and interactive brand experiences. She began her career as a product designer for a Cebuano outdoor brand, honing her expertise in user-centered design and sustainability, and later explored film production design, where she crafted immersive storytelling environments. Today, as Creative Director of The Backbone, a branding and product design studio, Emem co-creates impactful brands by aligning vision with strategy—moving people, businesses, and culture forward.
Emem Seno is a multidisciplinary designer with over a decade of experience in branding, product design, and interactive brand experiences. She began her career as a product designer for a Cebuano outdoor brand, honing her expertise in user-centered design and sustainability, and later explored film production design, where she crafted immersive storytelling environments. Today, as Creative Director of The Backbone, a branding and product design studio, Emem co-creates impactful brands by aligning vision with strategy—moving people, businesses, and culture forward.
Grab your tickets today
Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!
Grab your tickets today
Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!
Grab your tickets today
Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!
Grab your tickets today
Join us at UXPH Mini 2025, a one-day, traveling conference for designers, makers, and curious minds!
